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1963

cat1963a.jpg

At 56 pages, the 1963 catalogue was almost 40% smaller than the 100-page 1962 catalogue. This sounds significant but the average postwar consumer catalogue was usually 40 and 60 pages. The 1962 catalogue was simply a significant exception compared to prior catalogues.

The 1963 product line did not contain any new trains nor accessories. Although new stock numbers did appear on a few freight and motive power items, these new numbers represented minor feature changes, not new, innovative trains.

The most noteworthy item for 1963 is the name of the company. Lionel changed its name from The Lionel Corporation to The Lionel Toy Corporation as seen on page 2 of the catalogue.

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